”We have set a new direction and a new strategy – and now it’s up to us what we will achieve in 2020 and onwards. It’s absolutely essential that we in our roles as leaders are continuously challenging and developing ourselves, and practicing active leadership”, says Joakim Flodin, Managing Director of Schibsted Marketing Services Sweden.
Schibsted Marketing Services chose to collaborate with Yomento in order to help the organization’s leaders to lead their teams effectively through these times of change. Yomento’s solution has been designed to inspire and support leaders to practice their leadership each day, thus creating better conditions for teams and organizations to reach their goals together.
“What change management means, in short, is that leadership must be practiced more often. More frequent leadership is needed! How we deal with change is very individual, and leaders often need help to understand what leadership behaviors that are most important in various phases of the change process,” says Tom Hammar, Head of Leadership Development at Yomento.
Management can easily access aggregated training data, and get insights in what leaders are practicing, how often they practice, and how they feel that they are developing. As a sales organization, the company culture is naturally competitive, and ranking different parts of the organization against each other pushes teams to train even more often. Also, the journey will end with a Training Award.
For HR manager Nina Hermansen, it was a given that all leaders should participate in the initiative. The leaders are subjected to many and high expectations and it was important to offer the leaders a tool to support them in leading their teams through change, and also to support their own development.
“I want our leaders to feel that we, as an employer, are truly committed to support them in their important roles. Therefore, it is important to me that I can follow both their progress and how they themselves experience the leadership training with Yomento,” says Nina Hermansen.
Schibsted Marketing Services has also initiated work on their workplace culture, and Nina Hermansen sees the Yomento training as an essential part of developing and strengthening the desired culture.
Anna Kempe, Head of Customer Success at Yomento, agrees: “It is powerful for the workplace culture when all leaders are encouraged to practice behaviors directly linked to team’s performance and well-being. And as always, for new behaviors to stick and become new habits, there must be role-models around who are practicing the behaviors you are asked to practice – your own manager for example.”