Blocket puts spotlight on leadership to accelerate growth

Since early 2019 Blocket had a new strategy, a new CEO, and a new and evident mission: to accelerate growth. Multiple change initiatives have been initiated, and work to develop and strengthen the desired culture is ongoing. By supporting each leader in the company, Blocket aims to optimize employee engagement and growth.

The challenge and mission

  • Clear growth goals, where strong employee engagement is defined a “driver” of success
  • Give all leaders support in developing leadership habits that supports and stregthens engagement
  • Promote a culture where all leaders continuously develop their leadership, and where it’s okay to practice, experiment, make mistakes, and try again.

Leadership training with Yomento

Yomento offers a digital nudging tool, designed to inspire and guide leaders to practice daily leadership behaviors in the flow of work. Since building new habits takes time and effort, Yomento and Blocket designed a joint leadership journey for the leaders throughout 2020:

  • A clear, overarching goal for Blocket: to strengthen engagement for both employees and leaders
  • A training goal for each and every leader
  • The Yomento Personal Leadership Traininer to make training happen
  • Recurring leadership forums for discussing the training, sharing experiences, and strengthening learning
  • Peer coaching where the leaders meet in smaller groups to support and challenge each other
  • Regular training reports to follow up on the practice and inspire continued training

“Since we started with Yomento, our training is always on the agenda when all leaders meet. I present our training data and we discuss how the training is going; what’s challenging or difficult. The leaders have been very positive about this format”

Maria Nylén

Chief People & Culture Officer at Blocket

Training data contributes to strategic planning

All training activities on a group level (not individually) can be tracked in real-time on the Leadership Dashboard. The data is used by Blocket as a strategic foundation for following progress and evaluating what additional measures to take moving forward.

”We try to keep lazer focus on our most important business objectives, and we regularly discuss outcomes and activities related to those. Based on the training data, we can easily see if we are doing the right things to strengthen our goals related to employee engagement. We don’t need to wait until the next measurement and just hope for the best” says Maria Nylén and continues: “And we are doing the right things; after only two months of daily training our people tells us through the pulse survey that their leaders have improved”

Every month training data is shared with the leaders, so they can follow the group’s progress and support, challenge, and inspire each other. Continuous communication is important to boost motivation and long-term engagement. 

Impact and results – how did it go? 

The ultimate goal, to strengthen engagement,  has been measured monthly throughout the year and peaked during the spring and summer, even after Covid-19 made its unexpected entrance. During the fall 2020, engagement has however turned slightly downwards. Maria Nylén is not surprised, considering the extraordinary times and challenges that the pandemic and working from home brings for both individuals and leaders. Based on this, lots of new initiatives to stimulate engagement have been introduced at Blocket all through the year.  

“The expectations from me are clear: our leaders, me included, should develop continuously. In just a short amount of time we’ve achieved an important focus on both the leaders’ and the employees’ development. For me it is crystal clear; our business will grow with our people”

Pernilla Nissler

CEO at Blocket

How Change Happens

Empowering Leaders with Measurable Outcomes


Fewer toxic leaders

Leadership programs using Yomento successfully shift60% of leaders from being perceived
as toxic to non-toxic.


As many habits built

Yomento leaders build 4 times as many relevant habits over the duration of a 3-6 month program as leaders not usingYomento.


Measurable impact

100% of Yomento clients measure impact metrics such as behavioral shifts andinitiative ROI.

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