Leading through change means leading more frequently

Schibsted Marketing Services is responsible for selling ad solutions for the entire Schibsted media house. An increasingly complex market and challenges like GDPR has led to major changes for the organization and the business. In order to succeed with the transformation taking place, and to lead both teams and individuals through the changes, the Swedish part of the organisation had decided to invest in leadership training for all of its leaders.

The challenge and mission

The organization underwent various change processes, including reorganization, new senior management, customer segmentation, and new ways of working. Leaders led their teams through the changes while maintaining high engagement levels. 

The ultimate goal was to maintain a positive development of the organization's engagement index during the changes, which required leaders to work together, communicate transparently, and receive support from the organization.

Leadership training with Yomento

Schibsted Marketing Services chose to collaborate with Yomento in order to help the organization’s leaders to lead their teams effectively through these times of change. Yomento’s solution has been designed to inspire and support leaders to practice their leadership each day, thus creating better conditions for teams and organizations to reach their goals together.

”We have set a new direction and a new strategy – and now it’s up to us what we will achieve in 2020 and onwards. It’s absolutely essential that we in our roles as leaders are continuously challenging and developing ourselves, and practicing active leadership”

Joakim Flodin

Managing Director of Schibsted Marketing Service

The training journey with Yomento includes:

To support our goal of increasing our innovation capacity and our ability to lead and create sustainable change, we have developed a comprehensive leadership development program that focuses on Change Management. The program begins with a joint kickoff for all leaders, which sets the foundation for the training and development journey that follows.

Each leader will have individual training goals based on their specific needs and leadership style. To ensure that everyone has the opportunity to share their learnings and discuss training, we will hold regular team meetings and leadership forums.

We will also provide continuous training reports to follow up on training efforts and inspire leaders to continue their development. This way, management can easily access aggregated training data and get insights into what leaders are practicing, how often they practice, and how they feel they are developing.

Our sales organization thrives on healthy competition, so we will also rank different parts of the organization against each other, which will push teams to train even more often. Additionally, the program will culminate in a Training Award to recognize and celebrate the efforts of our leaders in their development journey. With this program, we aim to foster a culture of continuous learning and growth that will help us drive the business forward in the right direction and truly make things happen.

An important element for the workplace culture 

For HR manager Nina Hermansen, it was a given that all leaders should participate in the initiative. The leaders are subjected to many and high expectations and it was important to offer the leaders a tool to support them in leading their teams through change, and also to support their own development. Schibsted Marketing Services has also initiated work on their workplace culture, and Nina Hermansen sees the Yomento training as an essential part of developing and strengthening the desired culture.

“I want our leaders to feel that we, as an employer, are truly committed to support them in their important roles. Therefore, it is important to me that I can follow both their progress and how they themselves experience the leadership training with Yomento”

Nina Hermansen

HR Manager

How Change Happens

Empowering Leaders with Measurable Outcomes


Fewer toxic leaders

Leadership programs using Yomento successfully shift60% of leaders from being perceived
as toxic to non-toxic.


As many habits built

Yomento leaders build 4 times as many relevant habits over the duration of a 3-6 month program as leaders not usingYomento.


Measurable impact

100% of Yomento clients measure impact metrics such as behavioral shifts andinitiative ROI.

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